The Inclusivity Project is a research and innovation project aiming to increase diversity, wellbeing and prosperity within small, Cornish businesses.
A team led by the University of Exeter is looking into new ways that small businesses can adapt to make the most of all the untapped local talent pools, by employing more people who are older, who have a long-term health condition, or a disability.
This is an issue that affects everybody, because our country-wide population has an increasing percentage of older people, and a smaller proportion of younger people. In Cornwall, the older working population is rising more rapidly than in urban areas.
Businesses need to keep their skilled people in work even when life has its ups and downs; and we’d like help them recruit and support their staff in a way that widens their options, gives them the competitive edge, and future-proofs their enterprise.
Cornwall also has a higher-than-average percentage of small businesses and the highest number of self-employed people in any Local Enterprise Partnership (LEP) area in the UK. Previous research within big corporations has shown that focusing on worker wellbeing has accelerated business growth. So how can we help small businesses get similar great results?
The Inclusivity Project will bring together small businesses in a workshop setting to discover their needs and the barriers they face. The project will be asking, for example: How do small businesses seek the skilled people they need? How they manage sickness and absence? And what are their fears and perceptions of employing a diverse workforce?
Sit together for an overview of your business
We can offer small businesses support through a ‘Knowledge Exchange’ diagnostic, exploring the issues facing your business, opportunities ahead and scope for collaboration with our researchers to develop your business idea.
Develop a key area you’ve identified for change
Some businesses will then have the chance to work more in-depth with the team, which is made up of specialists from health and business. The Inclusivity Project can offer grant-funded ‘In Residence’ support, offering research capacity and expertise, looking at the costs and potential gains, give market insight, and help explore new ways of working.
Launch a new product or service
Additionally, The Inclusivity Project will support new tech-assisted solutions. If businesses have an idea for a digitally-supported product, process or service that can enhance workplace wellbeing, The Inclusivity Project would love to collaborate.
As well as businesses, we are also able to work with community interest companies and charities.
Over the last year, another existing project, The Beacon Project, has already begun to look into these topics in Cornwall. They are developing a digital tool to help small businesses get help online with their recruitment and retention issues, particularly around disability and illness. The Inclusivity Project is working alongside Beacon, broadening the scope to cover older workers.
Who is behind The Inclusivity Project?
The University of Exeter is working together with local partners (disAbility Cornwall, Age UK Cornwall & Isles of Scilly, the Local Enterprise Partnership, and the South West Academic Health Science Network (AHSN)), with the support of the European Regional Development Fund (ERDF).
The Inclusivity Project is based within the European Centre for the Environment and Human Health at the Knowledge Spa in Truro. It unites experts from the University of Exeter Medical School and Business School.
If you’re interested in being involved and would like to know more, please contact Ruth Gripper at R.H.Gripper@exeter.ac.uk.